The idea behind this photoshooting was to search on Google Maps for portions of the world that could resemble abstract paintings and were not identifiable to any specific location. With the use of a powerful projector, we aimed to recreate a mood inspired by the Velvet Underground, creating a sort of stage where models could move freely based on the emotions conveyed by the images projected onto them.
As a result, the brand was able to journey through the most peculiar and colorful places on Google Maps. The atmosphere of the project drew inspiration from the magic of abstract art, giving rise to a unique and engaging photo shoot that allowed the brand to explore new creative frontiers.
For the SS19 collection, we managed to find this unique location: a bunker from World War II, now transformed into a significant exhibition space for contemporary art and other cultural activities. We created a mood that perfectly reflects the sense of restlessness that permeated this evocative place.
This project was done for Today Branding Agency