The concept beynd this Berto collection was inspired by the idea behind Bauhaus: simplicity, extreme modernity, equality, attention to color, and form. Despite being a theme often perceived as commonplace and overused, I wanted to approach it with depth, avoiding superficiality. I aimed to create a layout that conveyed conceptual simplicity while still maintaining a strong connection to the brand's identity.
Urban Arctic is Berto's FW19 collection, drawing inspiration from the Antarctic environment of snow and ice. The color palette ranges from optical white to the deep blue of the ocean, from the gray of a snowstorm to the vermilion of a distant land.
This project was done for Today Branding Agency